I’ve always been a disruptor — a marketer before I even knew what that meant.

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I grew up in a tiny two-stoplight town on Lake Tillery, NC, where I staged an underground spirit week in high school just to prove that boring traditions were meant to be broken (Aluminum Foil Day? Iconic).

 

I graduated high school at 17, and by 21, I had a double major in Communication Studies and Marketing from UNCW and a one-way ticket to New York City — skipping my graduation ceremony to chase a job lead.

 

Spoiler: the 2007 market crash crushed that opportunity, but I bartended my way through it at a grimy East Village spot known for having “hot girl bartenders.” Cringe? Yes. Lucrative? Also yes.

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By 27, I was a mom — basically a teen mom by NYC standards — and my career paused, but my creativity didn't.

I started writing. Girlgonechild was born out of the chaos of motherhood, identity loss, and hustle. I was an ex-party girl now responsible for this tiny human. My Instagram became my outlet and my portfolio. Parents Magazine found me, and suddenly I was writing and creating content that resonated.

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Then came the big one: Jetblack — Walmart’s tech startup — hired me after the CMO slid into my DMs.

 

I was building brand storytelling that didn’t just “sell,” it connected. That was 2016, the early days of influencer marketing. Since then, I’ve helped brands from Target to Tinybeans to reach real parents with content that doesn’t suck. I’ve launched products, built communities, and made marketing feel like magic. I’ve been an influencer and the one behind the campaigns — which gives me a superpower most strategists don’t have: I see both sides, and I know how to make them work together.

 

 

 

 

 

 

 

 

Let’s get real: 2024 nearly broke me.

I became a single mom overnight, took full custody of three amazing kids, and finally admitted that what I’d survived for over a decade was domestic violence.

 

That same year, I ran campaigns that reached over 22 million people. I also fell in love. Life is weird like that.

 

 

 

 

 

 

 

 

 

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In 2025, I left my job to bet on myself.

 

The Spicy Pickle was born from that bet — a no-BS creative agency that helps brands actually connect with the communities they serve. I built a career around storytelling that’s honest, funny, and damn effective — and I’m building a life that lets me be both a present mom and a powerhouse in my field.

 

 

⚡️I’m back, babes.  Buckle up.⚡️